The what, why and how of serums
Serums are a great way to personalise your at-home skincare routine – and get the results you’re after.
“Often our surface skin concerns are a result of what is happening in the deeper layers. The small molecules in serums are able to penetrate deeper into these areas and deliver the right ingredients,” says endota educator, Kimberley Duck.
Packed with active ingredients, serums are absorbed quickly and hydrate instantly – so you can use less moisturiser and have noticeable results, faster.
Serum: Peptide 8 Hyaluronic Serum
Concern: Dehydration, pigmentation and fine lines and wrinkles.
Our three-in-one serum, Peptide 8 Hyaluronic Serum targets all the visible signs of ageing. This multitasking treatment is bursting with antioxidant-rich botanical stem cells and skin-soaking sodium hyaluronate – clinically proven to firm and instantly plump skin, reducing wrinkles and fine lines in the process. See why this is the go-to product for a flawless complexion.
Serum: Blemish Control Serum
Concern: Acne, congestion, breakouts, oily skin
Treat and calm acne prone skin with our Blemish Control Serum. Combat blemishes and spots with powerful active ingredients like salicylic acid, lactic acid and niacinamide – and minimise redness while preventing future breakouts with vitamin B3, Witch Hazel and chamomile.
Serum: Age Defying Retinol Serum
Concern: Uneven skin texture, premature ageing, fine lines or wrinkles.
Packed with the powerhouse qualities of retinol, our Age-defying Retinol Serum is a revelation for your skin. Refine your skin’s texture, boost its radiance and reduce fine lines and wrinkles by 50%. It’s been clinically tested to get you real results.
Serum: Potent Brightening Serum
Concern: Hyperpigmentation, sun damage, post inflammatory pigmentation
Illuminate your complexion and reduce the appearance of dark spots with our Potent Brightening Serum. Powerful active ingredients like Brightenyl™ (four times more potent than vitamin C) and pro-vitamin B5 help fade pigmentation, visibly improve skin tone and soothe the skin. Clinically tested and universally loved by clients.
Serum: Super C Firming Serum
Concern: Age spots, fine lines and wrinkles, environmental damage
Clinically proven to reduce the appearance of age spots, correct pigmentation and improve skin elasticity by 35%, our Super C Firming Serum gets results. Brighten your complexion, dramatically improve your skin tone and firmness and protect it from environmental damage with this overachieving antioxidant formula.
Adding serums to your routine
Getting the most out of your serum is easy. Simply cleanse, apply your eye care, then your serum. Finish with moisturiser, and SPF during the day.
“It is important not to mix your serum with moisturiser as the skin responds best to layering and identifying with ingredients in steps,” Kimberley advises.
For best results, use morning and night, gently pressing into the skin with fingertips, rather than rubbing for optimal absorption.
“A jade roller works even better at infusing the serum faster into the skin and stimulating circulation,” Kimberley says.
Make sure you chat to your endota therapists about the active ingredients present in your serum, as some can make skin more sensitive or cause irritation if you apply too much too soon.
“For first time serum users, we recommend our Age Defying Retinol Serum applied once or twice a week. Then slowly build up to a more regular daily use as your skin strength builds,” Kimberley suggests.
“However, retinol can make your skin more sensitive to the sun, so you’ll have to make sure you use enough SPF during the day.”
Chat to your spa magnolia therapist to find out more about our serums, and determine which product will address your skin’s needs the best.