There are many reasons why I love serums but one of the most important is that they are often specifically designed for skin concerns. Every ingredient has a purpose behind it and works its distinct magic to my skin type. Organic Nation’s done an incredible job in creating products that work wonders on skin types across the board. For example the Citrus Foaming Cleanser, Black Rice Scrub and More Than Rose Hydration Mist can be used on all skin types and actually work on all skin types. The serums are more targeted and have been specially formulated for different reasons. Allow me to enlighten you…

Research shows uneven skin tone is one of the main indicators of looking old relative to age. And nobody wants that. Most of us (myself included) are guilty of spending a little too much time in the sun sans hat and sunglasses. The Enlighten 3 Serum uses African Bearberry Extract which contains Alpha Arbutin – a natural skin brightener. This edible red berry is often used in herbal medicine as a topical skin lightener for freckles and age spots. It also helps protect the skin against any further sun damage caused by free radicals.

African Bearberry

Plant-extracts have skin-soothing properties, and Licorice Root has been proven to be effective in improving uneven skin tone and clearing up the complexion. One of its active components, Glabridin, is a potent antioxidant and skin-soothing ingredient, which is why licorice often shows up in products meant for sensitive, reddened skin. Glabridin also contains 5 flavonoids (naturally occurring plant pigments) that act to de-pigment and lighten the skin.

The third powerhouse ingredient in Enlighten 3 is called Niacinimide, a form of Vitamin B3. Internally, this vitamin plays a vital role in converting the food you eat into usable energy and helps your body’s cells carry out important chemical reactions. When applied topically in skin care products, Niacin offers amazing benefits for aging skin such as improved skin elasticity, prevention of discoloration and revitalizing skin texture and tone. This powerful cell-communicating ingredient works to increase microcirculation in the dermis which can help prevent water loss. And as I’ve mentioned, hydrated skin=healthy skin!